Ketia Habits Privacy Policy

Last updated: 27 July 2026

This policy explains what data the Ketia Habits app (the “App”) processes, why, who it is shared with, and what you can do about it.

What Ketia Habits is. A companion for wellbeing habits and Mediterranean-style eating, assisted by artificial intelligence. Its methodology is endorsed by a health professional. It is not a medical or healthcare service: it does not diagnose, does not treat illness, does not prescribe, and does not replace your doctor or a registered dietitian.

1. Data controller

Ketia Habits is at a stage prior to its incorporation as a company. Once the company is incorporated, it will become the data controller, keeping the same purposes, the same legal bases and the same retention periods described in this policy. We will tell you, and publish its company name and tax ID here. If you disagree, you may withdraw your consent and request erasure of your data at that point (section 8).

2. What data we process

2.1 Account data. Email address and name (on sign-up or Google sign-in), profile picture if your Google account has one, and an internal user identifier.

2.2 Body and habit data — the data you choose to enter:

Some of this data (weight and body composition) may qualify as health data — a special category under the GDPR. That is why we ask for separate, explicit consent when you start, which you can withdraw at any time.

2.3 Your conversations with the coach. The messages you write and any images you choose to attach (for example, a photo of a meal or a food label).

2.4 Technical data. A notification token if you enable reminders, basic operational and error information, and preferences stored on your own device.

2.5 Waiting list — only if you signed up from the website, before having an account. In that case we process only: your email address, your name if you type it, the goal you pick in the form, the date you signed up and the browser you used (to detect automated sign-ups). Nothing else: we do not ask for health data, payment details or your phone number. Joining the list does not create an account and does not commit you to anything.

3. What we do NOT process (and why you can verify it)

Ketia Habits does not collect diagnoses, illnesses, medication or lab results. This is not merely an intention: the Ketia Habits database is built to reject that information. If a lab result were ever written, the write is refused; and if you mention a medical condition or a medication in conversation, that information is not recorded in your profile and is not used to adapt your plan.

That is why the coach refers you rather than opining on any medical topic: it does not interpret lab work, does not assess symptoms, and does not adjust your plan because of an illness or a medication. That is your doctor's job.

4. Purposes and legal bases

PurposeLegal basis (GDPR)
Creating and managing your account and giving you access.Performance of a contract (Art. 6(1)(b)).
Generating your meal and habit plan and showing your progress.Explicit consent for health data (Arts. 6(1)(a) and 9(2)(a)).
Letting the AI coach answer with your context.Explicit consent (Arts. 6(1)(a) and 9(2)(a)).
Sending reminders and notices.Consent (Art. 6(1)(a)). You can turn them off.
Security, abuse prevention and service operation.Legitimate interest (Art. 6(1)(f)).
Keeping proof of consent and, where applicable, billing records.Legal obligation (Art. 6(1)(c)).
Waiting list: letting you know when Ketia Habits launches and on what terms, and gauging how many people are interested.Consent (Art. 6(1)(a)), given by ticking the box on the form. You can withdraw it with one click in any of those emails.

You may withdraw your consent at any time (section 8); this does not affect the lawfulness of processing carried out beforehand.

5. How the AI works

6. Who we share data with, and where it is processed

We do not sell your data and we do not share it for advertising. We use the following providers as data processors, acting only on our instructions:

ProviderPurposeWhere processed
SupabaseAuthentication and database.EU — Stockholm (Sweden)
Microsoft AzureApp server.EU — Ireland
Microsoft Azure AI FoundryThe AI model behind your plan and the coach.EU — Sweden
GoogleGoogle sign-in.USA (with safeguards, see below)
ExpoApp updates and notification delivery.USA (with safeguards, see below)
SentryTechnical errors, without conversation content or health data.USA (with safeguards, see below)
Your wellbeing data and your conversations are processed entirely within the European Union. The providers marked as USA are involved only in sign-in, notification delivery and technical errors; those transfers rely on the European Commission's Standard Contractual Clauses or on an applicable adequacy decision.

7. How long we keep your data

WhatHow long
Your profile, measurements and plansWhile your account is active
Your conversations with the coach12 months from the last message in that conversation
The sign-up and renewal conversations30 days
Technical operation records12 months
Consent recordsThe period required by law — survives account deletion, because it is the proof that you gave us permission
Billing data (once payments are live)The tax and accounting period required by law
Waiting listUntil you unsubscribe or withdraw your consent and, at most, 24 months from sign-up if the service has not launched by then

An automated job deletes anything past its period every week. And if you delete your account you don't wait for any period: deletion is immediate (section 9). Deleted data disappears from backups within 30 days at most.

8. Your rights

You may exercise, free of charge and at any time, your rights of access, rectification, erasure, restriction, objection and portability, and withdraw your consent. Write to ketia.admin@gmail.com and we will reply within one month.

You may also lodge a complaint with the Spanish Data Protection Agency (www.aepd.es).

9. Deleting your account

In the App: Account → Delete my account and data. Deletion is immediate and irreversible: your profile, plans, metrics, workouts and coach conversations are removed. You can also request it at ketia.admin@gmail.com with the subject “Delete my account”.

10. Minimum age

Ketia Habits is for adults over 18 only. We check this at sign-up and the App does not create a profile for anyone who states they are a minor. We do not knowingly collect data from minors; if you believe this has happened, contact us and we will delete it.

11. Security

Your data travels encrypted and is stored encrypted by our providers. Internal access is limited to what is strictly needed to operate the service. No system is infallible, but we work to reduce the risk and, in the event of a breach affecting you, we would notify you as the GDPR requires.

12. Changes to this policy

We may update it. The current version will always be published on this page with its date, and we will tell you if a change is substantial.

13. Contact

ketia.admin@gmail.com